ASEAN RETAIL-CHAINS FRANCHISE FEDERATION (ARFF)

ARFF falls under the auspices of ASEAN Business Advisory Council (ASEAN BAC). ASEAN BAC is mandated by the ASEAN leaders as the official ASEAN linkage:-

1. To provide private sector feedback and guidance to boost efforts towards economic integration.
2. To identify priority areas for consideration by the ASEAN leaders.

The federation was established to stimulate economic growth in the retail chain and franchise sectors while developing commercial opportunities throughout the entire ASEAN region and beyond. ARFF also serves as the bridge for international cross-learning between entrepreneurs and successful industrial players, given the multitude of members that have joined with a similar goal in mind.